Tips for Simple Earned Search

Selecting the View Searching Tips button will reveal a list of helpful Boolean operators and how to use them in a search. 

AND The AND operator, used in conjunction with multiple terms, requires that all terms must exist in an article for it to match. For example, if you type in "Target" AND "store" AND "holiday", this tells Cision to return only those articles that contain all of the words: "Target", "store" and "holiday". OR The OR operator broadens the search to include articles that contain one or more of the search terms. For example, if you type in "cell phones" OR "mobile phones", this tells Cision to return only those articles that contain either or both of the phrase(s) "cell phones" or "mobile phones" NOT The NOT operator excludes articles that contain specified terms in the article. For example, if you type in "Target" NOT "bullseye", this tells Cision to return only articles that contain "Target" but NOT if the article also has the word "bullseye". NOTE: Be careful with how many NOT keywords you use because any keyword affected by the NOT operator always takes priority in the search. For example, if a relevant article contained the word "bullseye" as well as "Target" (e.g. someone talks about purchasing a "bullseye" at the store "Target"), it would NOT pull that article.

( ) i.e. Nesting

Parentheses are used to group keywords or phrases together to combine several search statements into one search statement. The search below will first find articles that mention "store," or "shopping" or "shoppers". It will then only keep articles that contain the word "Target". Finally, it will exclude any remaining articles that contain "archery", or "archer" or "shooting".

Example: ("Target" AND ("store" OR "shopping" OR "shoppers")) NOT ("archery" OR "archer" OR "shooting")

This tells Cision to return only articles that include Target AND "store" OR Target AND "shopping" OR "Target" AND "Shoppers but NOT if "archery", "archer" or "shooting" exist anywhere in the article.

Text:

The "text:" operator used with a term or phrase locks in the case sensitivity of the term or phrase.

The "text:" operator also tells Cision to only search within the "text" or "body" of the article, not the headline.

Example: text:"Amazon Prime Now"

This tells Cision to only return articles with "Amazon Prime Now" as a phrase within the article, with the A, P, and N, all capitalized.

Headline:

The "headline:" operator used with a term or phrase locks in the case sensitivity of the term or phrase, within the headline only.

Example: headline:"Amazon Prime Now"

This tells Cision to only return articles with "Amazon Prime Now" as a phrase within the headline, with the A, P, and N, all capitalized.