Adobe Analytics Account
An account that is used to manage one or more Report Suite IDs. Clients are required to create an Adobe Analytics user for Cision, which is used by the app to retrieve relevant analytics data.
Article Impact Score
Cision's Article Impact score gives you an 'at a glance' indicator of an article's significance by blending several different metrics (readership, social amplification, domain authority and sentiment) into one easily sortable value.
Using proprietary technology and algorithms, Cision uses the above metrics and weighs them based on the intensity to identify high, medium and low impact articles across all article types. Article Impact is not on a set scale (0-100, for example) and because it varies with every article's unique combination of values, we don't have hard numbers for metrics that we can say will make an article "high impact" or "low impact". Instead we look at the intensity and possible impact of each matric to give an article a score.
What do we mean by intensity of sentiment? Both positive and negative articles can be high impact. We look at how intense this positive or negative sentiment is and factor that into the Article Impact.
Article Reach
All article and outlet reach is powered by Similar Web Monthly Unique Visitors. Reach displayed on journalist profiles averages readership across every article they’ve written in the past 180 days. These numbers display both mobile and desktop and are updated weekly.
Article Readership
Readership for Print Articles is determined by circulation data from the outlets themselves and circulation data at Cision.
Boolean Logic
Boolean, or boolean logic, is used for creating true/false statements. Boolean expressions use the operators AND, OR, and NOT to compare values and return a true or false result within your media monitoring.
Bounce Rate
Percentage of recipients who did not receive the email sent from the platform after bouncing for 72 hours straight.
Broadcast Readership
In the United States, local audience data describes the number of people and households in a given market who watched a show which aired in that market. This data is provided by Nielsen and is derived from their NSI data product.
To produce this dataset Nielsen combines data from automated tracking with viewer diaries in order to produce Viewer data and Household data on a regular basis (typically every other week). From this dataset we extract typical audience measurements on the basis of station/daypart.
Cable Audience
In the United States, Cable audience data is presented in the same format as National Audience measurements, albeit in a specifically named field. Cable Audience measurements describe the number of people and households who watched a given airing of a show in the United States.
To produce this dataset Nielsen combines data from automated tracking with viewer diaries in order to produce Viewer data and Household data on a regular basis (typically every other week). From this dataset we extract typical audience measurements on the basis of station/daypart.
Chart
A small software application that is designed to provide a specific piece of information, such as Social Shares, Total Mentions, or Share of Voice Widgets, and a specific function, such as clicking into a widget to drill down deeper into the data on demand.
City Widget
A widget that displays the top 10 cities that have the most articles in percentages for a given date range. The coverage being evaluated by this chart includes articles coming in from the chart's named monitoring search for the specified date range.
Click Rate
Percentage of recipients who clicked on links embedded in the email sent from the platform.
Conversions
Total number of web events, or conversions to the company website, that instigated from any article within this Earned Media search over the date range applied in the upper right hand corner of the page.
Web Events are not part of every Next Generation contract, contact your Cision Account Executive to find out if your contract includes Web Events. You can contact your Cision Account Executive, as well, if you have Web Events but they are not yet set up.
Daily Unique Viewers
The number of unique users (de-duplicated views) for the given criteria who saw your earned media.
Daily Views
Shows the total number of validated views across this entire Earned Media search by date. This allows you to understand how exposure to this topic across third-party content ebbs & flows over time.
Note the Date Range toggle in the top right-hand corner allows you to visualize views across the last 90, 30, or 7 days.
Delivery Rate
Percentage of recipients who successfully received the email sent from the platform.
Desktop Readership
Potential audience of your earned media content online who viewed it on non-mobile devices
Domain Authority
SEO Impact (Domain Authority) predicts how competitive the website will be in Google search page rankings. SEO Impact (Domain Authority) of an online publication's website is an important qualitative metric because it increases the likelihood that an article will be found via an organic search and it can also help with building your site’s domain with backlinks. SEO Impact/Domain Authority predicts how competitive the website will be in Google search page rankings.
SEO Impact (Domain authority) is ranked on a scale from 1-100 (see below for scale). The larger the SEO Impact score, the higher ranked that website will be in search engine results.
1–20-- Low SEO Impact
21–40 -- Average
41-60 -- Good
61-80 -- Strong
81–100 -- Excellent
Earned Media
Earned media is the equivalent of online word of mouth and drives traffic, engagement and sentiment around a brand, company or organization. A company does NOT pay for earned media, it is organic.
Earned Media Mentions
How many times your search terms were mentioned in the news
Email Announcement
Email Announcements are designed to reach out to a broader group of media. These emails are customized, but are less personal than Personalized Pitches. In addition to the ease of sending mass emails through the platform, Email Announcements allows you to track email performance. Giving you insight into who is engaging with your content.
Engagement Score
Influencer engagement scores are on a 1-10 scale. The engagement score measures social likes, social shares and article shares relative to other influencers, journalists and/or outlets. An engagement score of 10 shows the highest engagement.
Google Analytics Account
The top-level ID used by clients to access Google Analytics. Cision does not require access to Google Analytics account credentials; rather, we are only interested in Tracking IDs and View IDs. Read more about Google Analytics account structures here: https://support.google.com/analytics/answer/1009618.
Google Analytics Property
A specific website, mobile application, or device that Google Analytics tracks (e.g. www.google.com). Read more about Google Analytics property structures here:https://support.google.com/analytics/answer/1009618.
Google Analytics Service Account
An email address that is used by Cision to gain access to a client’s Google Analytics data. This email address is listed in the Google Analytics Integration Instructions (e.g. service-account-13@mindful-furnace-91716.iam.gserviceaccount.com). The address changes periodically, so always make sure to check the integration instructions for the latest one.
Google Analytics Tracking ID
This unique ID represents a given GA Property. Tracking IDs are typically prefixed with the letters “UA,” which are then followed by several numbers (e.g. UA-6126128-1).
Google Analytics View
A presentation point for Google Analytics reports. Views can be used to display a full website (e.g. www.google.com), a subdomain (www.docs.google.com), or an otherwise filtered version of a GA Property (e.g. AdWords traffic to the Property in question). The Cision app allows users to switch between and present analytics data from views (e.g. All Website Data). Read more about Google Analytics view structures here:https://support.google.com/analytics/answer/1009618.
Impact Web Conversion
Web conversions enable you to quantify the success of your program by tracking to your traffic to pages on your website, shopping cart, and other conversions.
If you do not have web conversation set up and would like to being this process, please contact your Cision Account Executive. During this process, we will generate tracking codes that your team can easily add to the HTML of pages on your website for which you want to see traffic.
Integration Wizard
The interface in App Settings that is used to integrate a new Adobe Analytics Account or Google Analytics Property and corresponding Views.
International Mentions
A widget that displays the top 10 countries that have the most articles in percentages for a given date range . The coverage being evaluated by this chart includes articles coming in from the chart's named monitoring search for the specified date range.
Local Mentions
A widget that displays a percentage breakdown of top city mentions within each state.
Mobile Readership
Potential audience of your earned media content online who viewed it on mobile devices
National Audience
In the United States, national audience data describes the number of people and households who watched an airing of a nationally syndicated program.
To produce this dataset Nielsen combines data from automated tracking with viewer diaries in order to produce Viewer data and Household data on a regular basis (typically every other week). From this dataset we extract typical audience measurements on the basis of station/daypart.
Online Readership
Cision uses Similarweb’s unique visitors per month (UVPM) to calculate online readership, as SimilarWeb is the industry leader with its proprietary algorithm to determine reach. UVPM counts the number of unique individuals visiting a publication's site in a 30 day period. So, if someone came to the site ten times, they'd only be accounted for once.
For example: Bloomberg's readership is 17M because there are 17M unique individuals visiting bloomberg.com at least once in a 30 day period.
Open Rate
Percentage of recipients who opened the email sent from the platform.
Owned Media
Paid and Earned media drives prospects to the Owned Media of a company. Their own websites or blogs – channels the client themselves own.
Owned Media is crucial to converting prospects into paying customers.
Paid Media
With paid media, a brand is paying to leverage a channel with the aim of driving traffic to their owned media (web sites, blogs), and landing new business.
Personalized Pitch
Personalized Pitches enable you to target the right influencers with the right messaging in a personalized manner. You can integrate your professional email account into the Cision platform. Not only does this allow you to send to media right from the platform as if you're sending it through your inbox with ease, but it will also house all of your media email communications in one place for you and your team to access and keep track of.
Podcast Mentions
Podcasts are a new media medium and, as of now, there is no one entity collecting podcast listenership. This is only tracked by the podcaster and is not shared in a way that vendors can pull and use. Since a listenership is not available, we follow the same procedure for online content and look to SimilarWeb for any information.
For all outlets that have site traffic too low for SimilarWeb to provide an accurate estimation of traffic, we provide a UVPM value of 500.
PR Referral Traffic
The amount of referral traffic driven by an article, via a backlink/hyperlink embedded within the article. (Google/Adobe Analytics integration is required to see this metric).
PR Referral vs Non Referral Traffic
Shows the amount of referral traffic that was indisputably driven by PR coverage versus through other content types. We consider website traffic to come from PR if the referring URL matches an article URL in Cision Monitoring. (Adobe Analytics/Google Analytics Integration Required)
Prominent Outlets
Ranks top-level domains with the highest possible reach value from each Earned Media search. This list considers the number of URLs found in the search from each top level domain and then ranks these domains by unique visitors per month.
The Prominent Outlet list, in general, will give you a good idea of which publishers have contributed the most Earned Media buzz on this search, and may help in formulating strategies for future outreach.
Publicity Value
Cision Ad Equivalency factors in the readership of a publication, the potential readership of an article, and the average cost of an ad (Readership (UVPM) x Actual Viewership x Average Ad Cost).
As the cost for online advertising varies, we use an average ad cost based off a sampling of advertising cost.
For television and radio, ad equivalency is calculated a little differently. This metric is provided from our partner TVEyes. It is the cost of purchasing a 30 second clip during the airtime.
Radio cost is coming from Nielsen and any radio stations that are not part of their network will not have ad equivalency available.
Radio Audience
Radio listenership is estimation of audience from Nielson pulled from their latest Radio Market Report. Estimates reported for dayparts which start and end between 12m and 5a are based on the 5a-5a broadcast day. Estimates for all other dayparts are based on the 12m-12m calendar day. If a radio station is not a subscribing station to Nielson, then this value will not be provided.
Readership
Readership indicates the reach of an article or mention.
RSID
A unique label used to identify a specific website under an Adobe Analytics account. An Adobe Analytics account can have zero or more RSIDs.
Search Quantity
The number of Earned Media Searches that can be activated is determined by your contract. You do not have to activate all available searches at once. Each activated Earned Media search is made up of its own search terms and will be portrayed by a widget on this page. The search terms for each are completely configurable; they have been set up initially by the Impact team and can be adjusted by our Support team.
NOTE: Only activated searches will show on a widget panel.
Share of Voice Over Time
The Share of Voice (SOV) widgets offer a competitive look at total coverage counts. You can use these widgets for measurement related to competitive benchmarking, internal product analyses, or campaign comparisons. Searches you attach to an SOV widget are measured against one another, with each percentage representing the proportion of mentions one search owns versus the mentions owned by all searches in the widget.
Social Amplification Widget
Displays the aggregate number of times all articles being captured by the Master search associated with the widget in the selected date range have been shared and interacted with via social media.
Social Reach
The number of people that can be reached through the follower base of this influencer.
NOTE: Follower base can only be shown here if supported by a specific social channel. Channels for which Reach can be directly reported in the influencer card include Twitter and YouTube
Social Shares
Social Shares indicate the number of times an article is directly shared (via the share with your friends’ button) and interacted with as well as when the article’s unique URL is shared or interacted with on social media.
Cision is essentially following the sharing and interaction behavior of a specific article's URL.
What constitutes a share/interaction with each social media platform?
Facebook interactions include Likes, Comments, Shares
Twitter interactions include Tweets and Retweets
Reddit interactions include: Upvotes and Comments
Pinterest interactions include Pins and Repins
Spike Alerts
In order to detect a spike, we’ll look at the 10 previous 7-day ranges for a given search. If the current 7-day range’s coverage is greater than 3 standard deviations from the past 10 7-day ranges, we’ll send out a spike alert.
State Province Widget
A widget that displays the top 10 states or provinces that have the most articles in percentages for a given date range . The coverage being evaluated by this chart includes articles coming in from the chart's named monitoring search for the specified date range.
Tone
Sentiment of an article is determined using a Natural Language Processing tool (NLP) that determines the overall sentiment of an article by extracting and analyzing key themes and subjects of the article, then assigning those entities a sentiment of Negative, Neutral or Positive. The individual entities are rolled-up to to deliver an Overall Sentiment of an article to be either Negative, Neutral, or Positive.
Top Contributing Articles
"Displays a list of the articles, sorted by those with the greatest to least views, that have come in through the Earned Impact monitoring search.
Within this list you will find:
-Each article listed in a row with headline, outlet name and date of publication.
-On the right side of each row, you will find the article's number of Total Views and percentage that the article's Total Views represents among all views for all articles coming in through the Earned Impact search.
-Click on the arrow in the upper right hand corner to see more data about each article.
-Using the left hand panel, click on the article for which you want to see data.
-Click on the headline to open the article on the outlet's website.
-Performance Snapshot will show the article's number of Total Views, its number of Unique Views from among the total, and percentage that the article's Total Views represents among all views for all articles coming in through the Earned Impact search.
-Attribution will show a by date view of the article's Total Views and its number of Unique Views from among the Total Views.
-Download icon will export a CSV file of the Daily Performance of the article in terms of Views and Unique Views.
-The square and arrow icon provides an additional option for opening the article on the outlet's website.
"
Top Viewed Journalists
Which journalists are driving the most verified engagement with your search audience
Total Conversions
What earned media is driving direct results for your business over time
Total Coverage vs Total Web Traffic
Displays the correlations between spikes in coverage and spikes in web traffic. We consider website traffic to come from PR if the referring URL matches an article URL in Cision Monitoring. (Adobe Analytics/Google Analytics Integration Required)
Total Mentions Over Time
Displays the total number of articles, by date, that match the monitoring search terms powering the widget for the date range selected. This will pull both Readership and Mobile if included in your subscription.
Total Readership
Potential audience of your earned content online, including mobile and desktop readership
Total Views
The number of times that the audience viewed your earned media.
Unique PR Articles
The number of unique articles that drove traffic via a backlink/hyperlink.(Google/Adobe Analytics integration required to see this metric).
Unique Visitors Per Month
Unique Visitors Per Month - A metric used to place a value on readership and reach of an article or mention.
Unsubscribe Rate
Percentage of recipients who received the email sent from the platform, but unsubscribed from receiving future emails.
URL Quantity
The total number of URLs available is determined by your Next Generation Cision Comms Cloud contract. Your contract will determine an equal allotment of URLs for each 30 day period of your contract.
As Earned Media content is found via an Impact search, this content is allocated towards the 30 day limit per each individual URL (meaning if ten articles are found from one outlet, that counts as ten URLs). That article will drop off to free up more space if it is no longer gathering data after 30 days.
For example, if a large announcement was made on January 8th that brought in 200 URLs, the portion of these URLs that are no longer producing data will will drop off and make way for new URLs beginning February 8th. It is important to note that search terms used to find these URLs are completely configurable ensuring you have control to adjust as necessary.
US Mentions by Location
A widget that displays mention counts from the top five states with the most coverage.
US vs International Mentions
A widget showing comparison of coverage from the United States versus all other countries.
Verified Daily Unique Viewers
The number of verified daily readers that engaged with your earned coverage
Verified Views
The number of times that the audience viewed your earned media.
Visitors
(Also called Visitors) - The amount of users who are active on your website. By default, if a user is inactive for 30 minutes or longer, any future activity is attributed to a new session. If a user leaves your site, but returns within 30 minutes, they are counted as part of the original session. (Google/Adobe Analytics integration is required to display this metric).
Web Events
Analyze your Earned Media audience’s interaction with your corporate website. Whether an audience member clicks through a direct link or indirectly arrives at your website up to 90 days later, these metrics will prove traffic that initiated from this specific Earned Media search. Typically, these metrics align with website calls-to-action and up to 5 can be customized per client.
Note: Web Events must be part of your contract and implemented correctly to be displayed here. Please contact your please email support@cision.com to find out if your contract includes Web Events.