Earned Media Impact Measurement

The next generation Cision Communications Cloud Impact feature empowers communicators to measure the impact Earned Media content by better understanding who this content reaches and how it influences buyer behavior. Cision Impact empowers your brand to accurately measure PR’s impact on revenue, validate the reach of your content, leverage engagement data on how, when, and where content is viewed, and arrive at true ROI metrics by adding conversion data to reporting, such as on-site purchases or leads generated.